J.R. Yates has been in the jewelry business for over twenty years designing from his storefront in Northern California. His attention grabbing designs in precious and contemporary metals incorporate the latest European couture sensibilities with state of the art innovations in metallurgy.

With the J.R.Yates Iconic Collection, Yates applies his vast titanium jewelry expertise and impeccable personal tastes to his very own signature line of custom made Titanium and Tungsten Carbide jewelry. Designed for today's modern man who seeks a masculine style to set himself apart from the crowd, the Iconic Collection combines differing materials and contrasting elements to create a very distinct look, giving each piece a substantial look and feel.

Tungsten Carbide jewelry is guaranteed forever against tarnishing and scratching. It does not react to salt water, sunlight or any body chemistry.